Maybe you’ve already heard of it, maybe you didn’t: YouTube is changing it’s Partner Program (YPP) so that only channels with 4,000 hours of watch-time within the past 12 months and 1,000 subscribers will be able eligible to be in it.
As of today my channel “only” has around 560 hours and 252 subscribers. Therefore I will loose my YPP within 30 days from now which, to be frank, is not a big problem for me at this point. The reasons are simple and I actually am happy about this change in some way.
YouTube (YT) so far allowed monetising really early after creating your account. Many accounts are in this YPP and will never see any money at all, only using up resources. To be fair, my account is the same here. It is too small to actually generate enough for a payout most ofthe time and only makes tons of data that will never really be worth looking at. The few 0.01$ that it rarely creates are getting stored on my AdSense account and then create lots of data there. It’s basically ripping away money from YT slowly without anyone actually getting profit out off it. Not YT, not the YouTuber. And the brands which’s ads got shown will lose their investment to an audience that isn’t be big enough for them to actually wanting to be noticed by.
In the end a lot of people profit by this change. Eligible channels should be able to earn more as there is now more money around which doesn’t disappear in the thousands of mini channels out there. Brands that pay for ads will automatically have a more steady group of people seeing their ads. YT won’t lose money and resources to mini channels that will never make the big (or small) jump.
Sure I am sad that my channel will lose my YPP membership. But knowing how much you do earn at my current size I do not really miss it right now. Once it is big enough and I’m back above the threshold I’ll apply for it right away another time and hopefully won’t lose it again!